The roots of the Squadra Sportiva e.K. are located in a commercial agency founded in 1997. In 2001, the specialization was on Alfa Romeo and the then new internet world, demand grew so much so that Squadra Sportiva developed within a few years to the global market leader for Alfa Romeo tuning, styling and merchandise.

The secret of success lay primarily in the specialization of Alfa Romeo, Fiat and Abarth, the related expertise of all employees and the large storage capability which enables very fast deliveries.

The consistent pursuit of perfect customer satisfaction eventually led to Novitec, in 2013 then the largest tuners for Italian cars, hand over the operational lines of business of Alfa Romeo, Fiat and Abarth to Squadra Sportiva.


Founding of a commercial agency as a retailer.
Establishment and operation of an Alfa Romeo Merchandise Shop on the Alfa Romeo Community website alfisti.net.
Expansion of the range with sports accessories (tuning & styling).
Start of wholesale trade with the brands Novitec, Zender, Ragazzon, CSC Marmitte, Cadamuro and MS-Design.
Moving the stores to Albert-Koehler-Strasse in Celle and increasing the storage space to 250 m².
Expansion of the wholesale trade with the brands Bilstein, Koni and Eibach.
The company moved to the Wernerusstrasse in Celle with an enlargement of the office and warehouse space to 600 m².
As from late summer on we began training an apprentice as a merchant in wholesale and foreign trade, specializing in foreign trade.
Expansion of the wholesale trade with Brembo after sales, as well as high performance Brembo and EBC Brakes.
Expansion of the wholesale trade with sports accessories for the Abarth und Fiat.
Company registration and change of name to Squadra Sportiva e.K.
With the exclusive contract for the label “Black Interior” we have expandended our wholesale trade even more.
Construction of a business building with workshop and a 1.000 m² high-bay warehouse in 23730 Sierksdorf.
01.01.2011 complete corporate relocation to Sierksdorf.
Acquisition of the business operations of the Abarth, Alfa Romeo and Fiat brands from Novitec.
Expansion of the wholesale trade with BMC sport airfilters and air intake systems.